Vashishth Vyas

UX Design

Craigslist Redesign

UX Research, Wireframes, Wire-flows, Low-fidelity Prototype, High-fidelity Prototype

Project Review

We were interested in learning about Craigslist’s inadequacies, particularly in terms of functionality and usability. We needed to figure out where the users were having problems when using Craigslist and incorporate those insights into the website to make it align to the user’s mental model and consequently improves the website’s overall experience.

My Contributions

I have responsibility for conducting interviews with different users and validating the low-fidelity prototype. After the results, I have to create High fidelity wireframes and advance the prototype for usiability testing valifate user goals.

Why?

We are conducting this research to get better insights into the users journey while experiencing the app. We would like to take a holistic approach in identifying and creating better solution for the user which can motivate the user to trust and rely on the website for buying, selling or finding a service.

Design Process

Business Goals

  • Create and post a listing
  • Buy things
  • Look for jobs
  • Community service
  • Look for real estate
  • Updates on the upcoming events

User Goals

  • Provide a platform for advertisement listings
  • Expand international user base
  • Creating a superior UX for the users
  • Building trust amongst users
  • Provide employment

User Persona

Journey Map

Card Sorting

The goal of the project was to design an one-stop-shop travel planning platform. Aside from trip planning the platform also has a social aspect and it allows the users to engage with other users to share your plans and experiences.

Information Architecture

Task Analysis​

Wireframes

User Flow

Prototype

Check out other case study

Love to hear from you, Get in touch 👋